When it should arrive
Aim for the quieter days after the homecoming. The second or third week is ideal, and nobody minds a baby gift that arrives a little later.
Hello, baby girl
Choose the person, the look and the budget, add a card and any extras, and we build the baby gift around your answers.
Starting at $75
Pictured as a guide; your gift is arranged around your answers in the builder.
The arrival
A newborn girl, her tired parents, a house full of visitors: choose the direction that will help, set the budget, and say it in your own words on the card.
Aim for the quieter days after the homecoming. The second or third week is ideal, and nobody minds a baby gift that arrives a little later.
Keep it warm and short: her name, a word for the parents, and an offer they can take you up on. The card assistant can help if you're stuck.
A gift for her, for her mom, or for the family: choose the direction that fits — practical newborn things, a treat for the mom, or a keepsake that will outlast the first year.
A hospital delivery needs the ward and the room, and a look at the hospital's policy on flowers and food. A home delivery needs the family's name on the door.
New Jersey, in a few numbers
New Jersey, in a few numbers · Our studio · Verified 2026-09-19
The standards we keep
For workplaces
Build one baby gift and we'll send it to every address on your list, with branded cards and one invoice.
Send to a listContents and details
What goes in depends on who it's for, the direction, the budget and any extras; these are the groups it can draw from.
As each basket is built to order, exact items can vary with availability; substitutions keep the direction, the use and the value intact.
Any alcohol is an optional extra, included only when chosen and where permitted.
Start here
Eight themes to choose from in the builder. Each is a suggestion for the gift's direction; what goes in and how it's presented is yours to decide.

Gift inspiration · 01
Firsts worth keeping — an outfit, a photo prop, a small keepsake.
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Gift inspiration · 02
The softest pinks in the classic newborn pieces.
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Gift inspiration · 03
For sleep: a swaddle, a blanket, a pacifier and a little calm.
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Gift inspiration · 04
The bath set — wash, lotion, a hooded towel and a soft brush.
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Gift inspiration · 05
A starter wardrobe of matching outfits and newborn accessories.
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Gift inspiration · 06
First toys: rattles, soft books and bold high-contrast pieces.
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Gift inspiration · 07
Teddy bears, lambs, puppies and other animal-inspired pieces.
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Gift inspiration · 08
The family welcome: soft pink baby things, treats and a keepsake.
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