Timing
The day of the birth is hectic; the weeks after are when a gift means the most. Any time in the first month is a good time.
One of a kind, like them
Decide who it's for and what to spend, pick a direction, and leave the rest to us: a baby gift made once, for them.
Starting at $75
One version of many. The basket is made from the choices you make.
The arrival
A new baby is news for everyone around them. Decide what would help most — keepsakes, practical things, comforts for the new mom — set your budget and add your message; you can name the baby on the card, or not yet.
The day of the birth is hectic; the weeks after are when a gift means the most. Any time in the first month is a good time.
Congratulate the parents, welcome the little one, and promise something practical: dinner, a visit, a night's help. The assistant in the builder can draft it with you.
Choose who it's really for — the baby, the new mom, the parents together, the whole family — and the direction that suits them: basics, comforts or a keepsake. Boy, girl or not yet known, it fits.
If it's the hospital, enter the ward and room in the delivery step and confirm the hospital accepts food and flowers. If it's home, the family's name will do.
New Jersey at a glance
New Jersey at a glance · Our studio · Verified 2026-09-22
How we build it
Everything is completed once the order is in. What goes into the basket, and how it's presented, follows the recipient, direction, budget, preferences and extras you set.
Each piece is chosen to suit the recipient and direction, assembled, and finished with care.
Reviewed before packing, then delivered by our own team locally or shipped further afield.
A seasonal item may be replaced by an equivalent; the finished basket keeps its design, size and value.
Contents vary with what's available; the recipient, direction, budget and extras you set remain the basis.
Our commitments
Sending several
Build the gift once and send it to everyone on the list — branded cards, many addresses, a single invoice.
Order for the officeThe makings of the gift
What goes in depends on who it's for, the direction, the budget and any extras; these are the groups it can draw from.
Every basket is put together individually, so exact items depend on what's available. If something must be swapped, the team picks a replacement that keeps the theme, the purpose and the value of the gift.
Wine, champagne and spirits are optional add-ons, included only when selected and where permitted. Delivery is to an adult of legal drinking age who may need to show ID.
Pick a direction
Choose a direction to give the gift its shape; the builder then lets you pick the items, how many, and the container they arrive in.

Gift inspiration · 01
The earliest memories: a first outfit and pieces to keep.
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Gift inspiration · 02
Gentle baby items in cream, beige and soft grey.
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Gift inspiration · 03
Soft towel, gentle wash, lotion and a brush for bath time.
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Gift inspiration · 04
Bamboo fabrics, organic skincare and toys made of wood.
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Gift inspiration · 05
Practical things for the new mom with a few useful baby basics.
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Gift inspiration · 06
Bibs, bottles and burp cloths for the feeding routine.
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Gift inspiration · 07
Baby pieces in soft neutrals, treats for the family and a keepsake.
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Gift inspiration · 08
Elevated fabrics, keepsakes, wooden toys and premium baby pieces.
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